Marketing emails aim to convert subscribers into buyers.
But to have results, you must know how to do it.
Your emails need to be engaging, compelling, and educative.
With your subject lines, you need to convince the subscriber to open the email, and with the body, you need to persuade them to act.
Here are some tips on how to create compelling and engaging marketing emails
Catch the reader’s attention with your subject line.
- Be specific and answer the question, “What is in it for me?”
For example, “How to get a 27% increase in stamina.” rather than “You will love this.”
- Make yourself recognizable. Use the same identity for every list. Don’t call yourself Bob Smit in one email, Robert Smit in a second email, and Smit Consulting in a third. Pick a from name and stick with it, so recipients recognize you.
- Don’t frequently use words such as ‘sale,’ ‘new,’ ‘alert,’ ‘news bulletin,’ ‘daily,’ ‘weekly,’ and ‘free.’ They are spam words, and your emails may finish in the promotional or spam folder
- Ask a question where the subscriber should ask yes
Do you want to lose 5 pounds this week?
- Test your subject lines, then reuse what works and discard what doesn’t.
- Don’t use the same or similar subject line twice in a row. Ever.
- Use timely topics when possible.
- Use [but don’t overuse] urgency.
- Use all caps to emphasize one or two important words
- Use brackets to create a second attention-getter, like this: 12 killer traffic methods [And the 5 WORST]
Optimize the body content:
- Use SHORT paragraphs, just one or two sentences each. Make it super easy to read.
12. Use photos that sell your message
- Be clear about what your offer is and how it impacts and benefits the reader
- Use a strong call to action
- Put your data in the email – look REAL, not fly by night
- Focus on only ONE action you want your reader to take
- Make your email as long as it needs to be and no longer
- Use urgency but don’t overdo it. Use action words and action phrases. Don’t use passive language. Make it personal. “Grab your copy”, not “Get a copy.”
- Make your call-to-action button big enough. Most subscribers will read your email on the phone so make your call-to-action button big enough and easy to tap.
- Make your call to action and button inviting.
Make your emails mobile-friendly.
Another important thing: Put personality into your marketing emails. Don’t be a business robot. Instead, be yourself and have fun with your subscribers.
Do you want more tips about email marketing? Do you want to learn how to write compelling emails that make people buy?
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