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Find and satisfy your customers’ deepest desires

By elizabeta

May 15, 2022

Who are your best prospects and which are their deepest desires? According to Steve Blank, your best customers will have some or all of these characteristics: They ...

If NASA can represent its failure as success, you can too

By elizabeta

April 18, 2022

Blog

After the successful launch, the spacecraft Apollo 13 and its crew were going to the Moon. However, on April 13th, 1970, an explosion ripped apart one of the ...

Tips that will help you overachieve in promoting affiliate products

By elizabeta

March 16, 2022

Blog

So you decided to promote affiliate products via email. Before we start boosting your chances to make the sale… Imagine this… You subscribed to the newsletter and got ...

Famous Gary Halbert’s Dollar Bill Letter

By elizabeta

March 15, 2022

Blog

Gary Halbert was a well-known and respected direct marketer and copywriter. He began his career before the invention of the internet. His method of communication was direct mail. ...

The Five States Of Awareness

By elizabeta

March 13, 2022

Blog

Your headline is an essential part of your ad. That is why you should spend 80% of your time on your headline and 20% of the rest of ...

How to Conduct a Product Analysis: What Your Product Is and What It Does

By elizabeta

March 6, 2022

How to Conduct a Product Analysis: What Your Product Is and What It Does

Blog

In Breakthrough Advertising, Eugene stated: “In reality, every product you are given to sell is actually two products” One of these is the physical product—steel, glass, or whatever ...

The Mass Desire, Not The Copy, Makes Advertising Work

By elizabeta

March 5, 2022

Blog

Eugene M. Schwartz explains that the mass desire, not the copy, makes advertising work in Breakthrough Advertising. As copywriters and advertisers, we can’t create mass desire. Our job ...

How to Create Incredible Welcome Email

By elizabeta

February 14, 2022

Blog

If you write the email campaigns right, you will earn for you and your clients a lot of money. Do you know why? Because… The Email marketing ROI is $36 ...

Curious why your emails may end in the promotional folder

By elizabeta

January 9, 2022

why your emails may end in the promotional folder

Blog

I have a very active friend with email marketing and daily send emails to his list. He was very proud because his open and click rate was high. ...

Split testing: A powerful method to increase your open and click rate

By elizabeta

December 19, 2021

Spit testing A powerful method to increase your open and click rate

Blog

Split testing is a technique that many email marketers use to improve their online results. With split or A/B testing, you split your audience into two or more ...

Find and satisfy your customers’ deepest desires

If NASA can represent its failure as success, you can too

Tips that will help you overachieve in promoting affiliate products

Famous Gary Halbert’s Dollar Bill Letter

The Five States Of Awareness

How to Conduct a Product Analysis: What Your Product Is and What It Does

The Mass Desire, Not The Copy, Makes Advertising Work

How to Create Incredible Welcome Email

Curious why your emails may end in the promotional folder

Split testing: A powerful method to increase your open and click rate

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