Email Marketing is one of, if not the most important skill to learn in an Online Business as it can create significant levels of immediate cash flow and at the same time set you up for long-term sustainability. That is why you want your emails to stay out of the spam folder.
Here are five critical strategies that you need to apply in your email marketing to do just that immediately and your emails to stay out of the spam folder.
Focus on quality over quantity with your list.
Make sure you regularly delete “un-opens” and “bounces” to keep your open and click-thru rates consistently high.
Right now, most email providers are shifting the way they measure the quality of your emails to more of an “engagement-based” measurement. Meaning that the higher the percentage of people you have consistently opened and read your emails, the greater the chance that future emails will get through to your subs opened and clicked.
More opens and clicks right now mean more opens and clicks in the future. So clean your list regularly. Delete the subscribers who didn’t open your emails in the last 30 days to stay out of the spam folder.
Ask subscribers to “whitelist” your email address.
Ask your subscribers to “whitelist” your email address. This can typically be done by simply asking them to add your email address to the contacts or address book.
Or, if your subscribers use Gmail, ask them to Drag your first email from the “Promotions” tab over to the “Primary” tab. This will ensure that all future emails get delivered to the main inbox, which in turn will result in higher levels of engagement.
Focus on quality content in your emails.
Again, with the importance of engagement ever increasing, it’s now more important than ever that people actually WANT TO READ YOUR EMAILS.
Focus on providing primarily problem-solving, value-based content, or stories that people can relate to.
Either of the above will keep people coming back for more and keep your engagement levels high.
Ask people to reply to your emails with questions or comments.
The highest level of engagement is conversational engagement.
High open and click-thru rates are good, but when an email service provider sees that there’s an active conversation going on between you and your readers, it shows them that our readers trust you and look forward to your regular correspondence.
Don’t send the same email with the same title several times.
If you want to send the same email several times, change the title to stay out of the spam folder
So To ensure your messages don’t go to the spam folder
1. Focus on quality over quantity with your list.
2. Ask subscribers to “whitelist” your email address.
3. Focus on quality content in your emails.
4. Ask people to reply to your emails with questions or comments.
5. Don’t use the same email with the same title several times.