A typical Black Friday email campaign looks something like this:
Email 1: Vip email sent in the week before Black Friday
Email 2: Teaser email sent on Monday in the week before Black Friday
Email 2: Countdown email sent three days before Black Friday
Email 3: Main offer sent on the morning of Black Friday
Email 4: Reminder sent before your offer ends
Here are the templates for each email for Black Friday email campaign 2022Email 1 send on 18.11 to VIP segments.Subject line: 🏁Black Friday🏁 | XX% off EVERYTHING for our VIP customers onlyHi First nameThank you for being our loyal VIP customer. As a token of appreciation, you can access our weekend Black Friday – Cyber Monday sale.Up to XX% is waiting for you this weekend only on your favourite products.Get the {{product/service}} before everyone else with the most significant discount only for our VIP customers.{{Benefits for the customers with bullets}}This VIP code is unique and ends before the regular Black Friday sale starts on November 21st at 00:01 Take advantage of this chance to get your favourite products at the lowest price.CheersYour NameEmail 2 Sent on Sunday 20.11 To active segmentsSubject line: 🏁Black Friday starts now🏁Hi First NameBlack Friday starts now.We are offering Up to XX% off on all our {{products/services}}.Our Black Friday Starts November 21st at 00:01Buy our {{products/services}} with XX% off for you and as a gift for friends and family.{{Benefits for the customers with bullets}}We have little stock on most items, so make sure you shop early. (if you sell physical products)We offer this price once a year, so make sure you shop now not to miss this offer (if you sell digital products) CheersYour NameEmail 3 Send three days before Black Friday to all listSubject line: 🏁Black Friday is almost here🏁Hi First NameMake sure you stock up for Black Friday with our product/service with an XX% discount.Shop our {{products/services}} for you and as a gift for friends and family at the lowest price this year.With every purchase you make, you invest in your ___(health, business online, yourself…){{Benefits for the customers with bullets}}And don’t forgetWe have little stock on most items, so make sure you shop early. (if you sell physical products)We offer this price once a year, so make sure you shop now not to miss this offer (if you sell digital products) CheersYour NameEmail 4 Main Offer send on the morning of Black Friday to all list.Subject line: 🏁BLACK FRIDAY S-A-L-E 🏁 These deals are going F-A-S-T 🏃Our HUGE Black Friday sale is here, with XX% of our {{products/services}}For the next three days only, we have dropped the prices so you can buy our {{products/services}} for a rediculous low price…but don’t wait around, as time passes fast.{{Benefits for the customers with bullets}} Buy our {{products/services}} with XX%off. And hurry not to miss our Black Friday deal. CheersYour NameEmail 5 Cyber Monday email to all listSubject line: Cyber Monday Starts NowCyber Monday Starts NowIt ends Tonight at 00.00Every {{products/services}} is on saleGet them with XX% off.Take advantage of this chance to get your favourite products/services at the lowest price.{{Benefits for the customers with bullets}}Don’t wait a year for the following discount like this oneCheersYour Name