When someone joins your email list, they expect to get a lot of value.
And you expect to make sales from them 😊
How can you add value to your emails and pitch your offers starting from the welcome message?
This is very important, and you need to pay a lot of attention to your welcome message.
Why is this important?
Because you have their full attention after they sign up.
They need your freebie or tripwire, but you need them to be your loyal customers.
If you only provide value without sales, you will train your list to expect freebies.
If you start with sales without providing value, they will stop opening your emails.
So it would be best if you found the balance.
Provide value and offer your product in the emails
All big companies use this strategy.
Join their lists. You will see they start offering you their products with the welcome email.
You may say.
They are brands, people know them, know their products.
I need to “nurture” my list to gain their trust. They need to know me first to buy my products and services.
Please don’t believe it.
If you don’t start soft-promoting offers from the welcome email, you’ll just train your list to expect freebies.
According to statistics, your welcome email has the most significant open and click rate
So start promoting in every email without hard selling.
Pro tip: Never promote a product to your list if you can’t recommend it to your friend. You can make some sales, but you will lose your customers forever.
Do you want more tips about email marketing? Do you want to learn how to write compelling emails that make people buy?
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