Have you experienced subscriber’s open and click rate drops without them unsubscribing from your list? And when you went to your campaign report, you noticed a significant bounce rate.
What is the bounce rate?
The bounce rate is the percent of the undelivered emails.
For example
you send 10000 emails
300 emails are not delivered
your bounce rate is 300/10000*100=3%
In this case, you need to take action and clean your list. If your bounce rate is more than 2%, you need to validate your emails (if you bought the list or if you use the single option) and delete inactive subscribers.
Why don’t subscribers get your emails?
So we saw what the bounce rate is, and now we can see why subscribers don’t get the emails.
But, first, we must understand the two types of bounce rates: soft and hard bounce rates.
Soft bounce rates
In this case, the problem with deliverability is temporary, and emails can’t be delivered because:
- The subscriber’s email inbox is full and can’t receive any new emails.
- Your message file is too large. Some inboxes have filters that restrict the message size. That is why don’t put a lot of media in your emails ( pictures, gifs, videos).
- The subscriber’s email server has temporary technical problems and bounces your email.
- DMARC (DKIM/SPF) requirements: In this case, the server can’t verify the email sender.
The subscribers can get your email when the issue is fixed.
Hard bounce rates
In this case, the problem with deliverability is permanent.
You can’t send an email to these subscribers at all because
- The email address doesn’t exist. The subscriber made a typo when typing an email, and you didn’t have double opt-in to validate it
- The recipient’s server blocks your messages. In some cases, the subscriber can block you, or your emails can be marked as spam because of their content. In the other cases, some institutional or government domains have put spam filters, and your email can’t pass them.
If you have a significant hard bounce rate, you have a problem with email deliverability. That is why you need to track it and take steps to lower it. Your goal has to be your bounce rate to be 0.
How to decrease your bounce rates by improving our open rate 🤔
Your email list is your number one business asset. Therefore, you must keep it clean with active subscribers who read your emails.
In this case, you will get better deliverability, a higher sender reputation, and a higher open rate.
- That is why remove inactive subscribers who don’t open or click on the links for more than 90 days and check the validity of your emails with validation tools if you bought the list.
- Use double opt-in to be sure you have valid subscribers
- Maintain a healthy sender reputation by validating your domain
- Keep track of the bounce rate and take measures if you notice something unusual
- Send emails at least once a week to improve the open rate
- Create your own attention-grabbing subject lines
You will have a more significant open rate and a bounce-free universe if you follow these tips!