Making it Impossible for Customers NOT to Buy
If you offer a product or service, this may or may not work in your case, but it’s something to consider oh how your sales funnel is created.
Vacuum cleaner salesmen used to (or perhaps still do) show grossly enlarged photos of dust mites, explaining that there are millions of these critters in your bed feasting on dead skin and defecating all over the top and inside of the mattress. (Sorry, that was a nasty visual, wasn’t it?)
Then the vacuum cleaner salesman would tell them how his vacuum was the one and only solution to sucking those little bad boys out of there, as well as removing pounds of dead skin and more pounds of dust mite feces. (Again, apologies for that picture.)
Next, the salesman would ask to be taken to the bedroom, where he would ask the man which side he slept on. This is the side of the mattress the salesman would vacuum, purposely NOT vacuuming the woman’s side.
And another sale was made. Why? Because that lady did NOT want to sleep on dust mites and dust mite feces that night. Plus, if she didn’t get the vacuum them she was going to sleep on her husband’s side and her husband could sleep on the couch.
In another far removed business, a shoeshine man with a stand in a hotel lobby was hurting for business. So he put up a sign that read, “One shoe shined FREE.” Thereafter he was inundated with business.
Do you see where this is going? Depending on what you sell, it’s entirely possible that you can make more money by giving away your service – or even your product – in a limited quantity and setting your Sales Funnel corectly.
After all, who’s going to walk around with just ONE shoe shined?
If you are a graphic artist, for example, you could give away one header. Of course, if they want the matching footer, ebook cover, etc. then you’ll be happy to do that for them for a charge.
If you sell car wax, you could give away enough to do just the hood.
If you do remote virus removal on computers, remove one virus or malware for free. And so forth.
By giving away a portion of your product or service, you can effectively make it extremely difficult for the customer NOT to get the rest of your product or service.
In Sales Funnel Revenue Secret Course you will find step by step instructions on how to create profitable sale funnels and how Making it Impossible for Customers NOT to Buy
I want to leave you with something I read years ago. I can’t even tell you anymore where I read it or who wrote it – all I know is that to this day I still occasionally go back and reread it just to check my own attitude and make sure I’m on the right path.
The Winner – is always part of the answer;
The Loser – is always part of the problem.
The Winner – always has a plan;
The Loser – always has an excuse.
The Winner – says, “Let me do it for you.”
The Loser – says, “That’s not my job.”
The Winner – sees an answer for every problem;
The Loser – sees a problem for every answer.
The Winner – sees a green near every sand trap;
The Loser – sees 2 or 3 sand traps near every green.
The Winner – says, “It may be difficult but it’s possible.”
The Loser – says, “It may be possible but it’s too difficult.”