Black Friday email campaign

A typical Black Friday email campaign looks something like this:

• Email 1: Vip email sent in the week before Black Friday
• Email 2: Teaser email sent on Monday in the week before Black Friday
• Email 2: Countdown email sent three days before Black Friday
• Email 3: Main offer sent on the morning of Black Friday
• Email 4: Reminder sent before your offer ends

Here are the templates for each email for Black Friday email campaign 2022

Email 1 send on 18.11.2022 to VIP segments.

Subject line: 🏁Black Friday🏁 |

Preheader: XX% off EVERYTHING for our VIP customers only

Hi First name

Thank you for being our loyal VIP customer.

As a token of appreciation, you can access our weekend Black Friday – Cyber Monday sale.

Up to XX% is waiting for you this weekend only on your favourite products.

Get the {{product/service}} before everyone else with the most significant discount only for our VIP customers.

{{Benefits for the customers with bullets}}

This VIP code is unique and ends before the regular Black Friday sale starts on November 21st at 00:01 

Take advantage of this chance to get your favourite products at the lowest price.

Cheers

Your Name

Email 2 Sent on Sunday 20.11 To active segments

Subject line: 🏁Black Friday starts now🏁

Hi First Name

Black Friday starts now. We are offering Up to XX% off on all our {{products/services}}.

Our Black Friday Starts November 21st at 00:01 Buy our {{products/services}} with XX% off for you and as a gift for friends and family.

{{Benefits for the customers with bullets}}

We have little stock on most items, so make sure you shop early. (if you sell physical products) We offer this price once a year, so make sure you shop now not to miss this offer (if you sell digital products) 

Cheers

Your Name

Email 3 Send three days before Black Friday to all list

Subject line: 🏁Black Friday is almost here🏁

Hi First Name

Make sure you stock up for Black Friday with our product/service with an XX% discount.

Shop our {{products/services}} for you and as a gift for friends and family at the lowest price this year. With every purchase you make, you invest in your ___(health, business online, yourself…)

{{Benefits for the customers with bullets}}

And don’t forget We have little stock on most items, so make sure you shop early. (if you sell physical products) We offer this price once a year, so make sure you shop now not to miss this offer (if you sell digital products) 

Cheers

Your Name

Email 4 Main Offer send on the morning of Black Friday to all list.

Subject line: 🏁BLACK FRIDAY S-A-L-E 🏁 These deals are going F-A-S-T 🏃

Our HUGE Black Friday sale is here, with XX% of our {{products/services}} For the next three days only, we have dropped the prices so you can buy our {{products/services}} for a rediculous low price…but don’t wait around, as time passes fast.

{{Benefits for the customers with bullets}}  

Buy our {{products/services}} with XX%off.  And hurry not to miss our Black Friday deal. 

Cheers

Your Name

Email 5 Cyber Monday email to all list

Subject line: Cyber Monday Starts Now Cyber Monday Starts Now It ends Tonight at 00.00

Every {{products/services}} is on sale Get them with XX% off. Take advantage of this chance to get your favourite products/services at the lowest price.

{{Benefits for the customers with bullets}}

Don’t wait a year for the following discount like this one

Cheers

Your Name