Every time you turn around, there’s another guru offering a high ticket item that will save the day and put a fortune in your pocket – but will it? The thing about selling information to business marketers on how to market is that they are effectively creating their own competition – training others to do what it is that’s making them rich.
Now, if you were going to train YOUR competition to compete against you and try to take away your business – would you tell them everything? No way. For that matter, would you be tempted to tell them things that were – shall we say – not exactly true? Possibly. Here are 4 common myths the “experts” would love for you to keep believing…
4 Myths The “Experts” Tell You
- Long sales copy always out pulls short sales copy. Not true – if you’re selling a low ticket item ($5 to $30) then the short copy will often out pull long copy – especially if you state the price UPFRONT rather than trying to hide it at the bottom. If you’re selling more expensive products, then long copy does out pull short copy.
- Video sells more than written copy. Not true – split testing of squeeze pages shows that the pages without video nearly always out pull the ones with video. Moreover, sales pages with just video and no copy tend to not do as well as sales pages with copy and no video. And a combination of the two really needs to be split-tested, because it could easily go either way. Don’t assume video sells – depending on the product and the video itself, it can hurt as much as you think it might help.
- You should split test everything. Yes, as we just mentioned split testing is great – but only so long as it doesn’t slow you down. When you’re just getting started, the last thing you need is to delay your actions until you’ve split tested everything down to a science. Better to roll out that sales page today and begin making sales now than to wait until it’s perfect. Do a split test, but don’t make it a priority. Taking action, rolling out new products, and building your list should be your priorities. Get the money coming in and then focus on improving your systems.
- Affiliate marketing is the way to go. Think about this – do you want to compete with a hundred or a thousand other affiliates to sell a product – or do you want to sell your own unique product that no one else on the planet can offer? By creating your own products, not only do you eliminate the competition, but you also build a relationship with your customers who come to know you, trust you and love your products. And once this happens, then you can sell them all the affiliate products you like.
Think about these 4 Myths. Never be afraid to question anything anybody tells you – including me. And always look at the possible motives that might lie behind a word of advice. As my grandfather used to say, “Follow the money!” If someone is teaching you how to compete with them, odds are they’re not only omitting key information – they may also be leading you astray.